Proven Practices In Fundraising Webinar

Writing Appeal Letters & Email Messages

Understanding direct mail and email conventions is the first thing. But after you learn to write short paragraphs in a conversational style and leave lots of white space, what do you say? We’ve gathered advice and recommendations from the masters of appeal writers including Mal Warwick and Becky Chinn, Lewis-Kennedy Associates and distilled them into a straight-forward primer on writing effective direct mail and email appeals.