Constant Vigilance – Eyes on the Database

The database is important. Its value to your station is in the millions of dollars. Knowing how to manage, access, arrange and interpret your data means you’ll become efficient, nimble, creative and powerful. What you know, and don’t know, about your database can hurt you if you’re not careful. Learn just how important a regular data check-up is to your success and how it can reduce customer service issues as well as increase fundraising performance.