Proven Practices In Fundraising Webinar

Managing the Balancing Act between Fundraising and Accounting

Renewal and retention are always top of mind in fundraising, but calculating the lifetime value of donors has a great deal of additional value to you as a manager. By calculating the lifetime value of donors who join by different types and methods you can actually see where your investment is paying off – and whether the pay-off is immediate or more long-term. LTV can be used to model scenarios and to inform your decisions whether to move forward with a proposed initiative or not, or defend a budget line item that is at risk. Using LTV to show the impact of today’s decisions on tomorrows fundraising success is a skill you won’t want to be without.