Proven Practices In Fundraising Webinar

Digital Attribution – What Development Teams Should be Thinking About

In this webinar, Allegiance Fundraising’s VP of Digital, J.C. Bouvier and Director of Digital, Ashlee Gay will provide an overview of:

  • Why tracking your digital tactics is so important
  • Steps and tools to begin tracking those tactics and
  • How to think about developing attribution plans

This conversation is designed to help marketing and development teams get a better sense of what’s possible when trying to evaluate performance across digital channels.

download the slide deck